
Eighteen months ago, a unique Transformers-themed Bugatti Veyron Grand Sport Vitesse hit California’s used car market for $2.1 million.
Fast forward to the final quarter of 2017 and the one-off is still looking for a new home and now has an asking price of $1.89 million thanks to iLusso. Will it sell? We’re not so sure.
As a whole, the Transformers theme is quite subtle. However, such a Veyron would only appeal to a very small minority of individuals wealthy enough to purchase the French hypercar. Herein lies the problem of individualizing a car to the nth degree, it dramatically hampers the possibility of selling the car.
If you had $1.9 million, would you buy this Transformers-inspired Bugatti?
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