As BMW continues to expand its partnership with the film industry, the automaker, alongside Hollywood star Scott Eastwood, are set to star in a new action-packed film called Overdrive, currently getting screened in Paris and Berlin.
Among the BMW vehicles you'll be spotting during the movie, are the M3 (major opening sequence), the 6-Series Gran Coupe (serving as a getaway car), the facelifted 4-Series Convertible, an i8, a vintage BMW 327 and even the BMW R nineT bike.
"Shooting with BMW cars is always incredible! The BMW 327 is such a beautiful vintage model and you cannot feel unimpressed by it. Riding the M3's hood was another beast though and you could clearly feel the car's dynamism, a bit similar to the new BMW 5 Series I worked on," stated Eastwood.
BMW already worked with the American actor on the international "Business Athlete" campaign featuring the new 5-Series, and reuniting him with other BMW models in the south of France was "a great way of telling an authentic story for the BMW brand," said BMW head of brand communications, Uwe Dreher.
BMW has built a name for itself as a partner for film and TV projects. From the Mission: Impossible franchise to high-end productions such as Overdrive or even short series' like The Escape, the Bavarian automaker has made an extensive commitment to the film and entertainment sector.