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BMW Won't Offer The 1-Series Sedan Outside Of China


BMW says it has no intention of offering the 1-Series sedan outside of China, the only market it is currently sold in.

In recent times, some have speculated that the 1-Series sedan coupe be sold elsewhere, including in Europe, due to the success of the Audi A3 sedan and the upcoming Mercedes-Benz A-Class sedan. However, a confidential source told Autocar there are no plans to sell the model worldwide.

“There are no immediate plans to sell the 1-Series saloon outside of China. The initial signs there are quite positive,” they said.

A key reason why the carmaker doesn’t intend on offering the 1-Series sedan in global markets is because of fears that it could steal sales away from the more profitable 3-Series.

Although the current car is restricted to China, there is a possibility that BMW could decide to sell the next-generation 1-Series Sedan in various markets following its adoption of a front-wheel drive platform.

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