Porsche has launched a new subscription service in the United States.
Dubbed Porsche Passport, the monthly subscription service allows users to receive on-demand access to up to 22 different Porsche vehicles via an app.
Two different memberships will be available including an entry-level Launch subscription which allows users to select between eight different models including the Cayenne, 718 Boxster, 718 Cayman S, and Macan S. The service costs $2,000 a month but it includes "white-glove vehicle delivery," insurance, maintenance, and detailing as well as taxes and registration fees.
For an additional $1,000 users can upgrade to the Accelerate subscription which offers the full 22 vehicle lineup. Besides the models mentioned above, the Accelerate package includes the 911 Carrera S, Panamera 4S, Cayenne S E-Hybrid, and Macan GTS.
Besides the monthly costs, users will have to fork out $500 for a one-time activation fee. Membership will also be conditional based on a background and credit check.
According to Porsche Cars North America CEO Klaus Zellmer, "Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy."
A pilot program will kick off in Atlanta, Georgia in November and the company could expand the service to other locations if it proves successful.
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