Hyundai is determined to use the lessons learned from the development of the i30 N hot hatch into its future models in order to make them more engaging to drive.
The good news came from the company’s director of high-performance vehicles Klaus Köster, who spoke to Autocar.
“We have already established our self as a reliable, quality car maker, that makes cars with good designs,” he said. “But now we have the knowledge to add sportiness to that image – which is something us Europeans like.”
The freshly revealed Hyundai i30 N will act as a halo product for the company’s image change, with all future Hyundai models to follow its example by being assessed at the Nurburgring during their development.
“It would be very nice if in 10 to 15 years we can have people on the street seeing Hyundai as a brand that makes cars which are fun to drive,” he added. “We have worked hard to develop this i30N into a car with a broad character and this can help us with all Hyundai models.”
Köster also said that this broad character is basically the key for the brand’s future success on a global scale. “In some markets like Korea they want a softer car, but others want a stiffer one,” he explained.
PHOTO GALLERY
Comments
Post a Comment