If Ducati, as has often been said, is to the motorcycle business what Ferrari is to automobiles, we shouldn't be the least bit surprised to find the famed Italian motorcycle manufacturer taking another page out of the Ferrari playbook by opening its own theme park.
Ducati World is set to open in 2019 within the Mirabilandia theme park in the same Emilia-Romagna region of Italy that Ducati calls home.
The 8.6-acre facility will encompass Ducati-themed roller coasters, virtual reality simulators, showrooms, restaurants, and (of course) shops where visitors will be able to buy Ducati merchandise.
“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand”, said Ducati's licensing director Alessandro Cicognani. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”
The project would ostensibly seek to emulate the success of Ferrari World in Abu Dhabi, which has already branched out to a second Ferrari Land (part of PortAventura) in Spain. Formula One had planned a similar site in Dubai, but the project does not appear to have panned out.