Ford has ramped up production of the new Fiesta supermini in order to meet the increased demand in European markets. Specifically, the automaker has extended the existing shifts and added new ones on Saturdays during November and December in order to increase daily production of the new Fiesta to 1,500 cars.
“The previous Fiesta was already a much-loved car, and if you add to that the many improvements offered with the new model, including our unique pedestrian detection system, this success is not altogether a surprise.” said Ford of Europe's vice president in Marketing, Sales and Service, Roelant de Waard.
Customers in Europe are offered the new Ford Fiesta in Titanium, ST-Line and Vignale trim levels, with the company also set to add the Active pseudo-crossover version early next year.
The base engine is a 1.1-liter with either 70PS or 85PS, followed by the turbocharged 1.0-liter Ecoboost in 100PS, 125PS and 140PS guises, as well as a 1.5-liter TDCi diesel with 85PS and 120PS.
Ford is not going to bring the new Fiesta supermini in the US, leaving the Ecosport to play the role of the entry-level model in its range.