Despite its rich heritage, Lamborghini has rarely been an early adopter of new vehicle technologies, particularly in the last decade.
For example, it was exceptionally late to the party in offering a dual-clutch transmission and has still yet to release a hybrid model, despite all of its rivals doing so. And, when autonomous driving becomes the norm, Lamborghini thinks that it will again be behind the curve.
During an interview with Digital Trends, Lamborghini research and development boss Maurizio Reggiani said the brand remains committed to producing driver focused vehicles and won’t rush to adopt autonomous technologies.
“If you buy a Lamborghini, you buy it to have fun and enjoy the driving. If we’re talking real autonomous driving, I think we will be the last brand to offer it,” he said.
While Lamborghini is remaining defiant against a trend that’ll inevitably reach sports cars in the coming years, it won’t shy away from offering certain levels of autonomy with the Urus SUV.
“We will have adaptive cruise control, we will have a camera, we will have lane-keeping systems. Every feature available in a premium car will be available in the Urus, but nothing that comes close to real autonomous driving,” Reggiani confirmed.
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