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If looks are anything to go by, the Apollo Intensa Emozione (IE) could be the first model from a new supercar manufacturer that may actually have an impact on the industry.

Of course, it is just early days at the moment but the Apollo IE has created some serious online fanfare since its premiere, fanfare which is commonly limited to new vehicles from Pagani and Koenigsegg.

Its design is the most obvious reason for the hype. Looking more like a movie prop that a production vehicle, the IE pushes the boundaries of what’s possible and makes almost every other supercar and hypercar appear benign. And then there’s this engine!

Power comes from a naturally-aspirated 6.3-liter V12, sourced from the Ferrari F12, albeit now upgraded with custom internals.

Recently filmed taking to the streets of Hong Kong, we can’t help but be reminded of a particularly memorable Pagani Zonda Cinque video that depicted the desirable Italian exotic also cruising on a Hong Kong highway at night.

Do you think the IE could become this decade’s Zonda?

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