China On Track To Become Cadillac's Biggest Market

Sales of Cadillac vehicles in China are continuing to boom as the American automaker prepares for the country to soon become its largest market.

In June, a total of 12,886 Cadillacs were sold in China compared to the 9,552 sold in June 2016, representing a 34.9 per cent gain. What’s more, year-to-date sales in China for 2017 sat at 80,357 at the conclusion of last month, 75.4 per cent more than the 45,818 sold there in the same time period last year.

The significance of these numbers can’t be underestimated. In January, Cadillac president Johan de Nysschen said that China could become the company’s largest market within three years, but based on the latest figures, China may outstrip the United States as Cadillac’s most important market by the end of this year.

In year-to-date sales in the U.S., Cadillac has shifted 72,073 units compared to the aforementioned 80,357 in China. It is very likely that sales in China will continue to increase in the coming months, and by the time 2018 ticks around, the Asian nation could very well surpass the States. Heck, Cadillac is also building the CT6 Plug-in Hybrid in China, showing just how important the country has become to it.

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