Intel says that the majority of people don’t currently trust autonomous vehicles but thanks to some innovative technology, it is hoping to change that.
In an editorial published by the chief systems architect of Intel’s Autonomous Driving Group, Jack Weast, the company says the technology for fully-autonomous vehicles could be perfected in the not too distant future. However, these technologies will prove redundant if people aren’t willing to ride inside a car that controls itself.
Intel wants to solve this by creating an interactive experience between the car and rider and recently conducted a Trust Interaction Study.
The study involved groups of consumers who had no previous experience with self-driving vehicles and were thrown into the deep end by going for a ride in one of Intel’s prototypes. The consumers said their trust in the vehicle increased dramatically thanks to the displays, touchscreens, vocal cues and other technologies that allow passengers to interact with the car.
Intel is leading the charge of technology companies developing autonomous driving systems, even though it is most known for producing computer chips, not cars. In March, it was revealed that the company would purchase autonomous technology firm Mobileye for $15.3 billion. Intel ultimately believes that the vehicle systems, data and services market could be valued at $70 billion by 2030.
Comments
Post a Comment