Aston Martin is working on a variety of different models including the Vantage, Vanquish, and Valkyrie but CEO Andy Palmer has just confirmed the company is also working to revive the Lagonda brand.
In an interview with Car & Driver, Palmer confirmed the company has plans to offer two new Lagonda models that will target consumers who typically buy vehicles from Bentley and Rolls-Royce. The vehicles are scheduled to be launched by 2023 and will aim to offer a unique combination of luxury, style, and performance.
Little is known about the models but Palmer said "I don’t want either of them to be what you’d call a traditional sedan." The executive went on to say he's challenged the company's designers to come up with something special that can still appeal to a "relatively conservative market" which is largely chauffeur-driven.
Despite suggesting he wasn't looking for a traditional sedan, Palmer seemingly ruled out the possibility of either of the models being a crossover. Interestingly enough, the cars are slated to ride on the same platform that underpins the Aston Martin DBX and could potentially share powertrain options with the crossover.