The Urus is set to double Lamborghini's production. Even so, we're only looking at about a thousand per year. And we wouldn't be surprised if a large portion of those customers were to fly out to the factory in Sant'Agata Bolognese to spec their super-sport-utility vehicle, see it being made, or pick it up once it's ready.
While they're on-site, those clients may want to book an appointment at the Ad Personam customization showroom to special-order the accessories they probably won't need, but may very well want to go with their new Urus.
The capsule collection stems from collaborations with local craftsmen. There's a suede jacket, for example, made in limited run of 30 examples by Bolognese leathercraftsmen Hettabretz. Enzo Bonafe has crafted special driving loafers – two styles in three different colors. And luggage manufacturer Tecknomonster is offering two sets of carbon-fiber luggage, specially fitted to the Urus' cargo compartment.
The collection is available (exclusively it seems) at the factory, where clients are invited to make an appointment to see representatives from each of the collaborative workshops to special-order their accessories.