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Lexus is launching the new LS luxury sedan in the US market with an entry price that’s actually cheaper than its predecessor.

The new Lexus LS starts from $75,995, including a $995 destination and handling fee, making it $3,820 cheaper than the outgoing long-wheelbase model. The hybrid LS 500h has a starting price of $80,505.

The launch of the company’s new flagship sedan will be accompanied by a new commercial during the 2018 Super Bowl next month.

“The 2018 LS is one of the most important launches in our brand’s history, so it makes sense for us to use a stage like the Super Bowl to showcase it to our customers. The LS not only offers unsurpassed performance, style and luxury, its competitive pricing makes it a great value as well,” said Lexus Group Vice President and Division General Manager, Jeff Bracken.

Based on the company’s latest GA-L platform, the new Lexus LS is offered with an all-new twin-turbo 3.5-liter V6 engine that makes 416hp and 442lb-ft of torque, 30hp and 75lb-ft more than its naturally aspirated V8 predecessor.

The hybrid LS500h uses the same Multistage Hybrid System that debuted in the LC500h Coupe, combining a 3.5-liter V6 that runs on the Atkinson cycle with two electric motors for a total of 354hp.

Every new Lexus LS model comes loaded with the Safety System+ as standard. This includes a Pre-Collision System with Pedestrian Detection, Intelligent High Beam headlamps, Lane Departure Alert and All-Speed Dynamic Radar Cruise Control with Lane Keep Assist. Customers can opt for the Lexus Safety System+ A that adds Pedestrian Alert, Active Steering Assist, Front Cross Traffic Alert, Road Sign Assist, Lane Departure Alert with road edge detection and the semi-autonomous Lexus CoDrive which combines Lane Trace Assist and All-Speed Dynamic Radar Cruise Control.





Note: Lexus LS500 F-Sport pictured


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