As Autonews points out, the Juke never really caught on in the US, and sales have been dropping off even further.
Following its introduction in 2010, sales of the Juke in the US exceeded 35,000 in its first full year, and continued to climb past 38,000 per year in 2013 and 2014. But then they started falling: to 27,000 in 2015, less than 20,000 in 2016, and just over 10,000 last year. Last month Nissan sold just 41 Jukes in the US, compared to nearly 900 in the same month last year, and over 2,500 in June of the previous three years.
With its appeal (such as it was) fading away and its place effectively taken by the more conventionally styled Kicks crossover, the reported decision comes as little surprise. But it doesn’t spell the end of the model altogether.
Just two weeks ago, Nissan announced it had built its millionth Juke at its Sunderland factory in the UK, supplying a European market where the model continues to sell well. Last year it sold some 95,000 Jukes in Europe – nearly three times as many as its best results in the US, and close to ten times as many as it sold here last year.
Don’t mistake the Juke’s discontinuation in the US market for a withdrawal from crossovers on Nissan’s part altogether, even (or especially) in the US. Last month, it sold over 37,000 Rogues in America, making it far and away Nissan’s top-selling nameplate here.