Toyota Acknowledges It Needs To Be "Quicker To The Market"

Toyota has admitted that it needs to be quicker to the market with its huge array of models as it moves into the future.

Last week, the Japanese automaker opened its sprawling new North American headquarters in Texas and used the opportunity to say that the new facility will help the company streamline its processes in order to adapt faster to the ever-changing industry.

“I think we’re going to be quicker to the market,” said Toyota Motor North America chief executive Jim Lentz, Wards Auto reports.

“Before, if you were part of the sales organization, you had your own legal team and HR team, so there was a lot of redundancy across the organization. So we were able to streamline that and, with a lot of the headcount changes, we were able to hire more engineers to for our operation in Ann Arbor, as we continue to develop vehicles here in North America, for North America,” Lentz added.

This isn’t the first time in recent month a high-ranking Toyota executive has spoken about the firm’s bid to reinvent itself as an exciting and even more relevant automaker that appeals to all generations.

In May, Toyota chief executive Akio Toyoda said that the recent focus on driving dynamics and bold design within the company means it no longer builds “boring” cars or ones “lacking in character”.

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