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Alfa Moves To Trademark Giulietta Name In The United States

The Alfa Romeo Giulietta could be getting a reprieve as Car & Driver has discovered Fiat Chrysler Automobiles has filed a trademark application for the name with the United States Patent and Trademark Office.

When reached for comment, an Alfa Romeo spokesperson told the publication the company doesn't have plans to offer the Giulietta or MiTo in the United States. However, that leaves enough wiggle room for the possibly of an all-new Giulietta to be developed with the United States in mind.

Alfa Romeo previously hinted at the possibility in September of 2016 when their updated five-year plan called for a mysterious hatchback to be launched sometime between 2017 and 2020. We haven't heard much about the model since then and it remains unclear if the model has been pushed back or shelved altogether.

Regardless of what Alfa Romeo is planning, the brand needs new products as the Giulia and Stelvio are doing all the heavy lifting. Given that the Giulia starts at $37,995 there's plenty of room for Alfa Romeo to introduce something more affordable to battle the Audi A3 and Mercedes CLA-Class.

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