If there were any doubts Audi would take the lead in the full-size luxury saloon segment when it comes to advanced technologies, this in-depth review of the all-new Audi A8 should put all of them to rest.
Before we applaud Audi for what they've managed to do with this car, we should acknowledge that this is the way things usually go when it comes to Audi, BMW and Mercedes-Benz battling for supremacy.
It's always the last model to enter the ring that has the most advanced tech on-board, so it's never really about any of the other companies falling behind, but rather a general direction in which all three automakers are headed.
So where does the all-new A8 fit into all that? According to Carwow's Mat Watson, it has everything it needs in order to out-duel the 7-Series and the S-Class. To be fair, he does acknowledge that the car doesn't look tremendous in its entirety, as certain angles make it seem less imposing than its main rivals - we can certainly understand where he's coming from.
However, once you climb on-board, you're immediately bombarded with luxury from every direction. Materials, ergonomics, gadgets and comfort - everything's been designed to help the A8 get the upper hand on its competitors.
As for its performance and safety features in particular, let's just say you're going to see a couple of demonstrations in this review that will leave you longing for Audi's new flagship.