Despite being on the market since 2011, with a facelift for the 2016MY, the Evoque is still managing to attract lots of customers thanks to its good looks, modern features and premium feel.
However, with newer rivals arriving at the segment, Land Rover found a clever way of advertising the Evoque, Range Rover's best-selling model.
What it did was organize a stunt that involved installing the “world’s biggest speed bump” on a British city road. Road users were rconfused by the massive obstacle, with some turning their cars around and others trying to drive over it with no success.
As traffic begins to pile up on both sides of the speed bump, a Range Rover Evoque suddenly appears and shows everyone just how capable it is on dealing with obstacles like this. The message the automaker wants to pass along is that, despite its not-so-rugged looks, the Evoque is nevertheless quite capable at handling most obstacles, even those an owner would never think to throw at it.