It’s only been three weeks since the VW T-Roc debuted and the German conglomerate has already made the decision to triple production plans for the compact crossover.
When discussing a possible Australian launch for the T-Roc with Car Advice, Volkswagen’s member of the board of management for sales and marketing Jürgen Stackmann said the brand had underestimated demand for the vehicle.
Initially, it was intending on building approximately 70,000 T-Rocs annually in Portugal but has since made the decision to lift production figures to around 200,000 units.
Making this decision all the more remarkable is the fact that the T-Roc won’t reach North American shores, despite record-breaking demand for such vehicles across the continent.
The VW T-Roc will land on European streets in November and look to make an immediate impression on the compact crossover market where it’ll rival vehicles like the Mazda CX-3 and Honda HR-V.
The underpinnings of the T-Roc are borrowed from those of the Golf and while it’s the brand’s smallest SUV, it won’t stay that way for long. In fact, VW is hard at work on a Polo-based crossover dubbed the T-Cross. It will chase volume sales throughout South America.
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