Aston Martin announced its new investment program with Japan, including the creation of a new Meta Technology and Luxury Accelerator office, a new Japan HQ and a further expansion of the local dealer network.
The announcement came from the company’s CEO Andy Palmer during his visit to Japan, accompanying British PM Theresa May.
The new site will be responsible to source local specialists in EV and connected technologies, as well as expanding Japan’s dealer network. Aston Martin says that the trade and investment between the UK and Japan will be worth up to £500 million over the next five years.
“As the world’s second largest luxury car market, Japan is key to our future plans as we completely revitalise and expand our product portfolio under our Second Century plan,” said Andy Palmer. “We have long enjoyed a loyal following from Japanese customers and the public alike, with our new dealership in Tokyo set to become our largest worldwide by volume.”
The British Prime Minister also commented on Aston Martin’s new deal: “Aston Martin is a prime example of the innovative and world leading firms the UK is proud of and I’m delighted they are joining me on this important trade mission. Aston Martin’s £500m deal will directly benefit the Gaydon plant in West Midlands and the St Athan plant in Wales helping safeguard existing jobs and opening new possibilities for future deals with Japan.”
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