New Audi A7 First Photos, Watch The Reveal Live Here At 1:00PM EST

The first images of the new 2018 Audi A7 Sportback are here, with the online presentation of the car that starts at 1:00PM EST (North America) or 7:00PM CET (Europe) that you can watch here right after the jump.

While overall, design changes on the outside aren't as dramatic as you'd expect from a brand new model (albeit totally expected from Audi), beneath its skin it makes use of the MLB Evo platform, the same one used on the latest Q5 and Q7. The architecture allows the new Audi A7 Sportback to drop several pounds compared to the outgoing model, and it also opens up the possibility of adding a variety of powertrains.

"In the new Audi Design Center in Ingolstadt, Audi is to present the sporty side of the luxury class: the new A7 Sportback. With this four-door coupe, Audi is keeping the design promise previously seen in the prologue studies. The Gran Turismo is the essence of the new Audi design language", Audi said in a few words.

We'll have the full details on the new Audi shortly, so stay tuned...